Digital Marketing Strategy for Healthcare Groups
E-dreamz is one of the longest running digital marketing firms in the Carolinas. Our marketing focus is simple: optimization. Our services in digital marketing optimization fall into two major buckets: paid ad management and technical SEO.
Our paid ad managers are certified experts in strategizing, establishing, monitoring, adjusting and optimizing pay per click campaigns through Google Ads and all major social medial paid ad platforms. We continually adjust your campaigns daily, weekly or monthly to maximum your ad spend budget, continually improve click-through rates, cost per click, conversions and ROI on your ad dollars. And through our monthly reporting, you'll always know exactly how your campaigns are performing and impacting your bottom line.
And no ad campaign is successful without a well performing website landing page to convert the visitors driven by your ads. Our technical SEO team will ensure your website has the technical foundation to rank as well as possible for search engines for any given focused keywords, topics or services. We continually optimize page speed, mobile friendliness, site health, and your website's keyword focused content to maintain a solid technical SEO footprint.
Paid Ad Management
In the world of paid ad management, Google's paid search is king. Our Google Ads Specialists are all certified ad management professionals with years of experience managing ad campaigns for healthcare groups. Through competitor analysis, keyword research, campaign monitoring, and patient-scheduling data review, our team continually optimizes, adjusts and flexes your paid media budget to focus on the locations, providers, services or care teams that have the greatest capacity to see and treat more patients.
- Google Ads Management
- Competitor Analysis
- Custom Monthly Report
- Ad Budget Recommendations
- Landing Page Creation & Optimization
- Campaign Analysis & Recommendations
- Conversion Optimization
- Growth Strategy
Technical SEO Services
Technical SEO focuses on the foundational aspects of search engine optimization that ensure your website's performance, evaluation and metrics remain above necessary thresholds to ensure maximum rankability for your site's optimized pages and content. In an industry as highly competitive as healthcare, having any technical deficiencies with your website that negatively impact your ability to rank for relevant conditions, services, treatments, or providers can be detrimental to your overall marketing efficiency. Our Technical SEO services are performed as part of our monthly retainer engagement to continually monitor, optimize and repair any issues with your website.
- Google Web Vitals Optimization
- Schema/Structured Data Markup & Optimization
- Site Health Monitoring
- Meta Data Optimization for Newly Generated Content
- UX Audit/Optimization
- Mobile Responsiveness Audit/Optimization
- Backlink Monitoring
- XML Sitemap Generation and Submission
Healthcare Marketing Strategy & Data Analysis
Our healthcare marketing philosophy is simple: we want to help your practice schedule, treat and retain as many patients as possible. We refer to this as maximizing your "capacity for care". The exact tactics and strategy that need to be employed to help you maximize your capacity for care varies greatly for each medical group. In order to establish an effective strategy for your practice, we mine all the data points available to use, and lean on internal data providing by your own marketing and operations teams, to establish a marketing roadmap that targets the providers, care teams, individual office locations, or other services within your medical practice that have the greatest capacity to see and treat more patients. By continually shifting the marketing focus to reach the right types of patients in the right geographic areas, we can help you reach capacity within your care teams that help your healthcare group operate at its peak. And where appropriate, we make recommendations for expansion of services or locations to continually grow and scale your practice in your specialty or region.
- Custom Performance Reporting for Individual Providers, Care Teams, Services, or Locations
- Competitor Analysis
- Gap Analysis
- Growth & Expansion Recommendations
- Ad Budget Adjustment Recommendations
- On-Page Content Recommendations
- Messaging & Branding Recommendations
- Seasonal Messaging & Marketing Recommendations
